New Feature

Social Listening

Lit helps agencies and brands track mentions, tags, keywords, and hashtags across influencer content - turning raw comments into sentiment trends, conversation themes, and AI summaries you can act on.

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Track comments at scale

Sentiment + themes

Real-time alerts

Track mentions in context

Don't just count comments. Understand what's being said, why it matters, and whether it's trending up or down.

Sentiment, automatically

Every comment is classified into positive, neutral, or negative sentiment then visualised over time and across platforms.

Conversation themes

Surface high-impact phrases and keywords from comment threads, so you can spot issues and opportunities without manual scrolling.

What is Lit Social Listening?

Social Listening is your early-warning system for influencer campaigns and brand conversation. Lit automatically pulls engagement and comment data from influencer posts, then applies AI to summarise sentiment and extract conversation themes at scale.

Monitor what matters

Track profile tags, keywords, and hashtags tied to campaigns, products, and competitors.

See sentiment over time

Understand how the emotional tone evolves during a campaign and how it differs across platforms.

Protect brand reputation

Catch emerging issues early and respond proactively—before negative feedback escalates.

Built into Advanced Reporting

Social Listening works alongside your campaign metrics (views, likes, shares, saves, comments and clicks) and adds AI-powered insight.

Sentiment

Positive / Neutral / Negative

Classified automatically across all comments.

Conversation phrases

Keywords & Themes

Extracted from comment threads at scale.

Top comments

Highlights + summaries

Surface praise and criticism instantly.

Alerts

Stay ahead of issues

Get notified when sentiment shifts.

Agency advantage

Replace hours of manual comment review with an AI layer that explains what's happening and why so your team can focus on strategy and creatives.

How it works

Set up what you want to track, then Lit continuously monitors campaign content and turns conversations into a clean, client-ready story.

1
Define what to listen for

Choose keywords, hashtags, competitor terms, and brand mentions tied to your campaign.
2
We pull posts + comments

Once influencer posts go live, Lit automatically gathers engagement metrics and crawls comments at scale.
3
AI turns noise into insight

Sentiment, themes, and summaries are generated automatically then visualised over time and by platform.

Keyword + hashtag tracking

Keyword and hashtag tracking gives you a live view of what your audience is really paying attention to. Instead of guessing which messages landed, Lit tracks the phrases, hashtags, and brand mentions showing up across influencer posts and comments.

As trends emerge, you can spot demand signals (like where to buy or promo code), identify confusion early, and adjust creative, FAQs, or creator guidance immediately.

It's the simplest way to move from content performance to market feedback without doing manual comment reviews.

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Conversation Quality

Conversation quality shows how meaningful the discussion around your campaign really is. Rather than just counting comments, Lit analyses the language used to determine whether audiences are engaging thoughtfully or simply repeating the same phrases.

Using linguistic signals such as lexical diversity and metrics like Yule's K, we identify how repetitive or varied conversations are across posts and platforms. This helps you quickly see which content drives richer engagement and which only generates surface-level noise.

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Everything you need to listen properly

Built for influencer campaigns—but equally useful for always-on brand monitoring.

Keyword + hashtag tracking

Monitor campaign tags, product names, competitor mentions, and category keywords in one place.

Sentiment breakdown

Classify comments as positive, neutral, or negative, then track changes over time and by platform.

Conversation phrases

Extract high-impact phrases and themes from comment threads so you can spot what's resonating.

Top comment highlights

Automatically surface praise, objections, and recurring questions—without reading every comment.

Real-time alerts

Get notified when sentiment dips, a keyword spikes, or a specific issue starts trending.

Client-ready reporting

Pair social listening insights with performance metrics to prove ROI and justify spend.

Frequently asked questions

The essentials written for agencies managing multiple clients.

What exactly does Lit track?

Mentions and conversation signals tied to campaign content: profile tags, keywords, hashtags, and comment threads.

Is sentiment manual or automated?

Automated. Comments are classified into positive, neutral, or negative sentiment, then aggregated into trends.

Can I compare platforms?

Yes. View sentiment and conversation themes segmented by platform, so you can see where messaging lands best.

Does this replace reporting?

It enhances reporting. You still have performance metrics, but now you also have the “why” behind the numbers.

Social Listening

Brands that have worked with us

What is Lit Social Listening?

How it works

Keyword + hashtag tracking

Sentiment breakdown

Conversation Quality

Everything you need to listen properly

Frequently asked questions

Unleash the Power of Social Listening