South Africa's Influencer Marketing Platform

Built for agencies and brands running influencer campaigns with trusted local creators.

For Agencies

For Brands

For Influencers

Everything you need to run influencer campaigns

Discover creators, launch campaigns, manage payments, and track performance. All in one place.

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Brands that have worked with us

Trusted by South African teams running influencer campaigns with creators on Lit.

Run influencer campaigns end-to-end

Launch, manage, and scale influencer campaigns from a single platform. Lit gives brands and agencies everything they need to brief creators, manage applications, approve content, and track delivery. No more messy spreadsheets or endless back-and-forth.

Create structured briefs: define deliverables, timelines, platforms, and key messages upfront.

Manage applications with ease: review, approve, or decline creators in one place.

Approve content before posting: keep campaigns on-brand and compliant every time.

Track progress in real time: see who’s accepted, submitted, posted, or completed.

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Lit influencer campaign management dashboard showing applications, approvals, content submissions, and campaign status

Example search

Cape Town • 25km radius

Platform: TikTok + Instagram • Category: Lifestyle • Budget: R3k–R10k

Find Influencers by Location + Radius

Discover creators in specific areas: set a radius, and apply filters (platform, category, budget, audience size, and more).

Build location-perfect shortlists in minutes.

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Creator Alerts

Never miss the right creator again. Set your criteria once - location, creator size, age range, categories and more - and Lit will notify you when new influencers join that match. You stay ahead of the curve and reach creators before they're oversubscribed.

Always-on sourcing: build your creator bench automatically.

Hyper-specific criteria: match by size, age, location radius, platform, and more.

Faster launch: new campaigns go live with a ready-to-invite shortlist.

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Creator Alerts showing criteria filters (size, age, location) and notifications for new matching influencers

Social Listening

Lit helps agencies and brands track mentions, tags, keywords, and hashtags across influencer content - turning raw comments into sentiment trends, conversation themes, and AI summaries you can act on.

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Track comments at scale

Sentiment + themes

Real-time alerts

Create high-performing UGC

Need content for ads, product pages, or social? Lit lets brands and agencies launch a UGC brief in minutes, invite relevant creators, and manage the full workflow end-to-end — from applications to approvals to final delivery.

Launch a brief fast: clear requirements, talking points, deliverables, and deadlines.

Source vetted local creators: find the right faces for your brand and market.

Approvals + usage rights: review content before it's final and keep usage rights clear for paid media.

Find Out More - South African UGC

Lit UGC campaign workflow showing brief creation, creator applications, content approvals, and final delivery

Explore Platforms

Lit is a South African influencer marketing platform that helps agencies and brands run structured influencer campaigns with trusted local creators across leading social platforms.

Why South African brands and agencies choose Lit

Built in South Africa Designed for the local market, creators, and campaign realities.

Authentic Local Creator Network Lit connects you with a vetted pool of South African creators who understand local culture, language, and audience nuances.

Self-service by design Clear workflows, templates, and campaign structure.

Usage Rights for Paid Media Every piece of UGC delivered through Lit includes clear, paid media usage rights so you can confidently deploy content across Meta, TikTok, YouTube, and Google without legal ambiguity.

Simple, transparent pricing Monthly plans without long-term contracts.

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Simple plans. Serious power.