On 20 October 2026, SARS released an official tax guide for social media influencers and content creators. SARS asked platforms like Lit to share it, so we have put together a simple summary for you. The short version: if you earn money from your content, SARS sees you as running a business. That also counts … Read more
For years, influencer marketing in South Africa has operated largely on opinion and anecdote. That changes now. Lit.africa has released the “South African Influencer Marketing Index Q1 2026“, analysing structured data from more than 20,000 registered South African creators. Here is a snapshot of what the data reveals. The Creator Economy Is Structurally Young South … Read more
Social commerce is changing how South Africans discover and buy products. With South Africans spending more time on social media than any other country globally, and almost everyone browsing on mobile, platforms like TikTok and Instagram are no longer just marketing channels. They are becoming storefronts. Social commerce refers to buying directly through social platforms … Read more
Influencer marketing in South Africa is no longer nice-to-have. Budgets are shifting toward creators because they can drive reach, trust, and sales, especially on TikTok and Instagram. But if you cannot prove ROI (or at least incremental impact), influencer spend becomes vulnerable in the next budgeting cycle. This guide gives you a practical measurement framework, … Read more
Influencer marketing has become a core element of many brands’ social‑media strategies. A survey by Sprout Social found that 81 % of U.S. social marketers consider influencer marketing an essential part of their strategy. At the same time, most marketers track engagement metrics like likes, comments and shares to secure internal buy‑in for campaigns. While these numbers … Read more
After extensive consultation with Brands and Agencies in South Africa we have made (and still are making) a few changes to the way Lit.africa operates. Our core focus at the moment is to ensure that both Influencers and Brands are able to easily understand the offering, while providing value to both sides. Campaign changes Moving … Read more
The principle of social proof states: “The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini What is Social Proof? People say that we tend to do what others do. For the most part, it’s true. As people, we all have a natural … Read more
In this blog post, we’ll be exploring the ins and outs of influencer marketing and comparing it to traditional advertising. We will find out which one is the ultimate game-changer for your brand. Whether you’re a small business owner or a marketing aficionado, it’s crucial to understand the power of these two strategies and how … Read more
In this article, we’re breaking down the 3 foundations of influencer marketing that will boost your success. We’ll walk you through setting clear goals, finding the perfect influencers, and understanding that all-important return on investment (ROI). Get ready, get set, and let’s go! What is “Influencer Marketing”? To put it simply, influencer marketing is when … Read more
In the ever-evolving realms of beauty and fashion, where trends come and go with the setting sun, a new dawn has risen with the ascendancy of influencers. These modern-day trendsetters have carved out a niche that wields considerable power over the industry’s heartbeat. In our blog post, The Role of Influencers in Shaping the Beauty … Read more
