This is South Africa
1. Campaign Overview
Brand:
TurnMeOn (Turn Me On)
Campaign:
Promote our eSIMs & data bundles (We cover all the major
mobile networks)
Goal:
Drive awareness and sales of eSIMs, data deals, and it’s all
available online.
2. Brand & Product Context
Turn Me On is your all-in-one prepaid recharge solution. We
provide eSIMs for South Africans and tourists coming into the country. We also offer
data bundles and more at affordable and the best local rates.
Product details:
No contracts are needed; everything is done online, and you
also get what you’ve purchased instantly. eSIMs are a great way to stay
connected everywhere and anywhere, with 4G and 5G coverage. Contracts can be
expensive and with us you just recharge when you need to, at an affordable
price. Customers have different networks to select from
3. Target Audience
Domestic & international travellers, families, students,
adventure seekers, people who are tech-savvy, people who are on social media,
streamers and gamers, smartphone users, small business owners and business
travellers. Everyday data users.
Ages:
16 to 65
Main focus on South Africans and Tourists visiting
Interests:
Adventurous, travel local, affordable data, price conscious,
technology, fast reliable connectivity, streaming, social media, gaming. Online
presence.
4. Content Requirements
Platform(s):
x1 Instagram Reel
Format:
Show customers that they can have great, reliable connectivity wherever they are. Whether it’s them outdoors, visiting the country
as a tourist or even a local, a night out, streaming, working remotely or doing
anything, they can still have great, reliable connectivity.
Tone:
Fun and authentic. We are really looking for something that
will help us stand out and attract people.
Must-avoid:
Please don’t focus on one cellular network, instead, mention
that we do have offers available for all the networks. You can also show the
different networks in the video but please don’t focus on one
Networks we provide: Vodacom, Cell C, MTN, Telkom
5. Key Messages (guidance, not scripted lines)
1. We offer super-fast eSIMs (All networks)
2. 4G & 5G coverage
3. Affordable data
4. Fast and convenient
5. There are no contracts involved, as we are prepaid and
provide a reliable connection
6. Deliverables & Timeline
Content: 1 Video - 30s to 60s
Deadline: 10 August
Go-live date: 17 August
7. Hashtags & Tagging
Required hashtags: #TurnMeOn and any authentic hashtags the creator can come up
with.
Tag the brand @turnmeon.co.za