Springboks vs All Blacks - Car Rental Experience Campaign

Campaign period: 31 July - 5 September 2026 

Hero moment: Springboks vs All Blacks (3rd Test, Rugby's Greatest Rivalry), FNB Stadium, Johannesburg - Saturday 5 September 2026, 17:00 kick-off 

Location: South Africa - Johannesburg

About the Brand

Our client is an established South African car rental company with a track record dating back to 1995. Having built its reputation serving government and corporate clients for three decades, the brand is now expanding into the retail market - and this campaign is a key part of introducing it to everyday South Africans.

This is a brand awareness play: creators on this campaign won't just be promoting a service, they'll be introducing a trusted, long-standing business to a whole new audience.

About the Campaign

The client is looking for South African influencers who live and breathe rugby to be part of the build-up to one of the biggest sporting moments of the year - the All Blacks' first full tour of South Africa in 30 years.

The campaign runs through the Test series build-up and culminates on 5 September, when selected influencers will receive match tickets to Springboks vs All Blacks at FNB Stadium, travel to the game using the client's rental service, and capture and share the full experience with their audience.

Who We're Looking For

• South African content creators with a genuine passion for rugby / sport

• Authentic, engaged audiences (sports, lifestyle, travel, or family content welcome)

• Creators based in Johannesburg

• Comfortable creating short-form video content (Reels / TikTok / YouTube Shorts) and Stories

• Valid driver's licence (you'll be using the rental vehicle as part of the content)

Campaign Concept

Phase 1 - Build-up (now until early September): Rugby-themed content in the lead-up to the Test series, integrating the client's brand naturally (e.g. road trips to watch parties, match-day preparation, "how I'm getting to the game" content). Creators in Cape Town and Durban can tie into the first and second Tests happening in their cities.

Phase 2 - Match day (5 September): The hero moment. Collect your rental vehicle, document the journey to FNB Stadium, the match-day atmosphere, and the full experience - from pick-up to final whistle.

Deliverables

• Build-up content: 2 x videos/reels during the campaign period

• Match day: 1 x video/reel capturing the full experience + Story coverage on the day

• Brand tag, campaign hashtag, and paid partnership disclosure on all content

• Usage rights for the client to reshare content on owned channels

What's Provided

• Match tickets to Springboks vs All Blacks (5 September, FNB Stadium)

• Rental vehicle for the match-day experience