Single Video Campaign (x1 Short-Form Video)

Product Line: BIOACTIVE® Hair Treatment by FARMAGAN

1. Campaign Overview 

The goal is to boost brand awareness and sales by educating shoppers on how to self-diagnose scalp concerns. We want to position Bioactive as a professional, science-backed solution that treats the "root cause" of hair issues: the scalp.

2. Deliverable Requirement

• x1 Native Short-Form Video (brand will also repost this): 

• TikTok: 15-30s (Main Channel)

• Instagram reels: 20-30s 

• Facebook: 30-45s

• Content Focus: ONE specific scalp concern (Hair Loss, Dandruff, or Detox/Build-up)  will be chosen, and you will be required to demonstrate the full treatment protocol.

3. Content Strategy & "Hook"

• Start with the Symptom: Begin with a relatable scalp issue (e.g., "If your flakes are oily and stuck vs. dry and dusty...").

• Educate: Briefly explain the recommended regimen and how it fits into your wash day.

• The Routine: Showcase the products in their correct application sequence.

4. Visual Guidelines

• Setting: Clean, neutral environment (bathroom/countertop) or nature-inspired.

• Product Shot: Ensure the label is facing the front of the frame at all times.

• Exclusivity: No other brands or brand names should be visible in the content.

5. Call to Action (CTA) & Tagging

• Primary CTA: Available in select Clicks stores or Clicks Online.

• Secondary CTA: Available via Niche Beauty and Takealot.

• Tags: @clicks_sa, @nichebeauty.africa, @bioactive_hair.sa. (respective on each platform)

Notes:

• More detailed information will be given to the chosen influencers. This information needs to be read through, and a clear understanding of the product needs to be shown in the content

• Please keep in mind the package price when setting your price.