Lithium Orotate: Healthy Brain Ageing & Emotional Balance - UGC

We are looking for credible, health-conscious South African men (or women) to create authentic UGC for our Lithium Orotate 5 mg supplement.

Our ideal creator is approximately 45–65 years old and has a genuine interest in healthy ageing, cognitive health, longevity, fitness, biohacking or personal optimisation. Professionals, business owners, engineers and other thoughtful, analytical personalities are particularly well suited to this campaign.
This is a UGC campaign. 

THE PRODUCT

Axis BioLabs Lithium Orotate provides 5 mg of elemental lithium per capsule in a convenient, once-daily formula.  Each bottle contains 60 capsules.

Lithium is a naturally occurring trace mineral studied for its role in healthy mood, mental resilience, emotional balance, brain health and cognitive ageing. Lithium orotate is a low-dose nutritional form and should not be confused with the high-dose prescription lithium used medically.

The selected creator will receive the product at no cost and will ideally use it for 7-14 days before recording the final video.

CONTENT REQUIRED

One edited vertical video, approximately 30–60 seconds long, suitable for social media and website use.

The video should:

• Introduce the product naturally.
• Show the bottle and how it fits into your daily routine.
• Explain why cognitive health or healthy ageing matters to you.
• Share your honest experience after using the product.
• Feel conversational and credible rather than scripted or overly promotional.
• Be filmed vertically in good natural light, with clear audio and a clean, uncluttered background.

Personal observations are encouraged, provided they accurately reflect your experience. You are not expected to claim a benefit you did not experience.

CREATIVE DIRECTION

The ideal tone is calm, intelligent, considered and quietly confident.

We want viewers to feel that they are hearing from a credible person who takes their long-term health seriously - not watching a conventional influencer advertisement.

Possible opening angles include:

“As I get older, I’m becoming much more intentional about supporting my cognitive health.”

“I research the supplements I take, particularly when it comes to long-term brain health.”

“I’ve been trialling a low-dose lithium supplement for the past two weeks, and this has been my experience.”

Please avoid exaggerated acting, high-energy sales language, dramatic before-and-after claims or presenting the product as a quick fix.

MARKETING GOALS

The purpose of this campaign is to:

• Build awareness of lithium orotate as a nutritional supplement.
• Educate consumers about the difference between low-dose lithium orotate and prescription lithium.
  Educate consumers on the potential benefits of low-dose lithium orotate.
• Connect the product with healthy cognitive ageing, mental resilience and long-term wellbeing.
• Build trust through authentic, experience-led content from mature South African men (or women)
• Show how the product can fit naturally into a considered daily health routine.
• Create credible video content that supports product discovery and online conversion.

IMPORTANT GUIDELINES

The product must not make a therapeutic claim (ie. we cannot say it treats depression or resolves anxiety)...instead we can talk about emotions, changes in how you felt, personal experience.  "I struggle with depression sometimes, since taking Lithium Orotate I've noticed that my mood has lifted significantly" would be fine for example.

Please do not promise guaranteed results or imply that everyone will have the same experience. Any comments about changes you noticed must be clearly presented as your personal experience.

CONTENT USAGE

Content will be used across:
The Axis BioLabs website

• Organic social media
• Email marketing
• Paid digital advertising, including Meta platforms