Kiddiko Playmat UGC – Real Moms and Real Playtime

I am looking to select three South African moms to create natural UGC content featuring Kiddiko’s reversible playmats.

Your baby or toddler must be between 6 months and 3 years old, and you must be comfortable appearing in the video with them. I want the content to feel real and relatable, like one mom sharing a product she genuinely enjoys using. I don’t want it to feel overly scripted or like a traditional advert.

Each selected creator will receive R1,500 plus a Kiddiko playmat worth R1,399. You may keep the playmat once the content has been completed and approved. I will also cover the delivery of the playmat.

For this campaign, I would like:

• - One edited vertical reel of approximately 30 seconds.
• - Three different opening hooks of around 3–5 seconds each.
• - A clean version of the completed video without music or captions.
• - The usable raw video clips from the shoot.
• - One round of small changes if needed.

- The video should show the playmat being used naturally in your home. This could include unrolling the mat, showing its full size, playing with your little one, showing the thickness, turning it over to show the second design or wiping up a small spill.

Please naturally mention at least three of the following features:

• - Large 1.8m × 2m size.
• - 2cm cushioned XPE foam.
• - Reversible design.
• - Waterproof and easy to wipe clean.
• - Non-toxic and non-slip.
• - Suitable for babies and toddlers.
• - Available from kiddiko.co.za for R1,399.
• 
  

The video must be filmed vertically in good lighting with clear sound. Please don’t add copyrighted music, filters, watermarks or platform logos. I would also prefer not to have large logos from other brands visible in the video.

Your child must be supervised throughout filming. By applying, you confirm that you are the child’s parent or legal guardian and that you are happy for both yourself and your child to appear in Kiddiko’s advertising.

The content will be used in Kiddiko’s paid Meta ads, on Kiddiko’s social-media pages and on the Kiddiko website for six months. I may crop the footage, add captions or music, resize it and use the different hooks to create separate adverts. If I would like to continue using the content after six months, I will discuss an extension with the creator.

Before filming, I would like you to send me your three hook ideas and a short outline of what you plan to film. The first draft should be submitted within 7–10 days of receiving the playmat.

When applying, please tell me your child’s age and include links to a few examples of videos or UGC content you have created before.

www.kiddiko.co.za