PLEASE READ THE BRIEF CAREFULLY!!!

We are looking for Finance and Lifestyle influencers.

Please apply using:

• TikTok (Video)

• Meta (Facebook Reels)

• Both

Make sure that you put your best price before applying for each platform.

Creative Guidelines

Messaging Requirements

THE HOOK (First 3 Seconds): Must be visual or verbal. Stop the scroll.

• Visual: An action (e.g., trying to pay and getting declined), clear text overlay (e.g., "The bill I didn't see coming").

• Verbal: "I used to panic about unexpected expenses until..." or "This is how I managed my end-of-month cash flow."

MESSAGING REQUIREMENTS (Include 1–2 of these):

• Speed: Application is 100% digital and takes minutes. Payout is immediate (subject to checks).

• Trust: FASTA is a responsible lender, with high customer ratings.

• Control: The user decides the amount and repayment term.

CALL TO ACTION (Clear & Single): Choose ONE.

• "Check your eligibility in 5 minutes at the link in my bio."

• "Drop a 'Cash' in the comments if you want my full financial reset checklist."

• "Learn more about how FASTA fits into your financial journey via the link in my bio."

Brand Essence

Campaign Mission

Our Vision

To be the provider of choice across South African communities for accessible, trusted financial solutions.

Our Mission

We build innovative financial and value-added solutions through a seamless online self-service platform. By proactively identifying opportunities across the financial services ecosystem, we ensure our products remain relevant, fair, responsible and aligned with evolving consumer needs.

Core Brand Identity

Providing fast, simplified financial solutions designed for convenience and ease of use.

Content Mood

• Empathetic: We understand the challenges.

• Transparent: No hidden fine print or jargon.

• Fast: Actionable and digital.

• Optimistic: We focus on moving forward.

Brand Voice: Your knowledgeable family member who finally explained how interest rates work.

FASTA Core Values

Content Pillars

Pillar 01: Empowerment

Content Goal: Show how FASTA helps users take control of their financial journey.

Topic Ideas:

• How I handled my car repair using FASTA.

• Shifting from 'scarcity mindset' to planning.

• Investing in your side-hustle.

Pillar 02: Transparency

Content Goal: Debunking how digital credit works. Highlight the clarity of terms and costs.

Topic Ideas:

• FASTA vs. traditional loan jargon (an educational explainer).

• Breaking down the simple application process.

• Explaining interest in plain language.

Pillar 03: Efficiency

Content Goal: Emphasise the speed and convenience of the FASTA application and payout process.

Topic Ideas:

• A 'day in the life' showing how fast the application takes (5 mins).

• 'I need cash now' scenario (the 24/7 reality).

Guardrails

Do's & Don'ts

DO'S ✅

Highlight responsibility: Explicitly mention responsible credit usage. Emphasise that FASTA is for planned and necessary use, not impulsivity.

Be truthful: Always use the official brand details, like interest rates and repayment terms as provided (never make up figures).

Show the website UI: Include screenshots of actual FASTA website.

Disclosure: Clearly display #Ad or use the platform's paid partnership tool before any other tags.

DON'TS 🚩

Promise “fast wealth”: Never suggest digital credit as a path to wealth or as a long-term income solution.

Make guaranteed claims: Do not guarantee loan approval. Always be clear that approval is subject to verification and credit checks.

Mention competitors: Do not name or negatively compare FASTA to other specific credit providers or banks.

Promote responsibility: Avoid scenarios showing frivolous spending, gambling, or borrowing while driving or otherwise occupied.