You Carried Life. Let Us Carry You.

Alora Peri-Pad Influencer Campaign Compliance Guidelines

1. Mandatory Product Information

All influencer content must include:

• Product name: Alora Instant Perineal Ice Pads

Influencers must use only approved product descriptions and claims supplied by Alora Medical.

2. Sponsored Content Disclosure

Under South African advertising standards, all sponsored content must be clearly identifiable.

Approved disclosure examples:

• #Ad
• #Sponsored
• #PaidPartnership
• Paid Partnership with Alora Medical
• Sponsored by Alora Medical

Influencers may not present paid endorsements as independent or unbiased opinions.

3. Approved Product Claims

Influencers may only use claims that align with the product's intended purpose.

Approved Claims

• Provides instant cooling pain relief after childbirth.
• Helps soothe discomfort in the perineal area.
• Designed to help reduce pain, swelling and potential bleeding after delivery.
• Promote faster healing after delivery
• No freezer required – activate and use when needed.
• Soft, absorbent pad with a cooling layer for postpartum comfort.

Prohibited Claims

Do not use claims such as:

• "Cures"
• "Treats"
• "Stops bleeding"
• "Prevents infection"
• "Guaranteed results"
• Any exaggerated or unsubstantiated clinical efficacy claims

4. Instructions for Use (IFU)

Under SAHPRA advertising requirements, prospective users must have access to the Instructions for Use (IFU) when first exposed to promotional content.

This may be achieved through:

• A direct link in the influencer's bio - https://aloramed.co.za/ifu
• A direct link in the post caption
• A link sticker within Stories or other platform tools

The IFU must be easily accessible and clearly identifiable.

5. Example Influencer Caption

"The first few days after birth can be uncomfortable. I've been using the Alora Peri-Pad for instant cooling pain relief and postpartum comfort. Simply bend, squeeze, shake, and apply—no freezer needed. #PostpartumRecovery #Ad"

6. Campaign Compliance Checklist

7. Mandatory Disclaimer

Paid Partnership Disclosure: This content is sponsored by Alora Medical. The views expressed are based on the creator's personal experience. Individual experiences may vary. Always use the Alora Peri-Pad as instructed and consult your healthcare professional if you have any concerns about your postpartum recovery.