CAMPAIGN BRIEF: STORE CASH & CARRY BIRTHDAY CARNIVAL

1. CAMPAIGN OVERVIEW

Brand: A Cash & Carry Store

Campaign Title: Birthday Carnival

Activation Period: October 2026 (2x Weekend Store Activations)

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Specific Store Locations:

• Cash & Carry Plaza: Roodepoort Plaza Centre, Main Reef & Van Wyk St (011 760 4984)

• Cash & Carry Westgate: Roodepoort (010 499 4443)

• Cash & Carry Electron: Roodepoort (011 763 1205)

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Primary Target Audience: Local Roodepoort & West Rand families, household budget managers, price-conscious daily consumers, and micro-traders / spaza shop owners living within a 5 km – 30 km radius of the 3 Roodepoort branches.

Campaign Tone: High-energy, joyful, community-centric, festive, and value-focused.

2. CAMPAIGN OBJECTIVE & STRATEGY

• Primary Objective: Drive foot traffic and immediate store visits to all 3 Roodepoort Cash & Carry locations during the Birthday Carnival weekends.

• Secondary Objective: Generate hyper-local social buzz across TikTok, Instagram, and Facebook highlighting unbeatable store pricing, cashier efficiency, and live Birthday Carnival prizes.

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Influencer Strategy: Partner with 6 local West Rand / Gauteng creators across three key pillars (2 creators allocated per pillar/store focus):

• Family & Household Creators (2 Creators): Focus on budget grocery hauls, family savings, and Birthday deals.

• Community & Lifestyle Creators (2 Creators): Focus on event hype, live DJ/MC vibes, spin-and-win activations, and store energy.

• Bulk Shoppers / Micro-Traders (2 Creators): Focus on wholesale pricing, bulk purchases, and spaza/business supply deals.

3. INFLUENCER TIERING & STORE ALLOCATION (6 CREATORS)

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Creator Category	Target Store Location	Primary Platform	Deliverables per Creator	Target Key Message
Creator 1: Family / Household	Plaza (Roodepoort Plaza Centre)	TikTok / Instagram	1x Teaser Video + 1x Store Visit Reel + 3x Stories	"Affordable grocery shopping for the family at the store Cash & Carry Plaza!"
Creator 2: Family / Household	Westgate (Roodepoort)	TikTok / Instagram	1x Teaser Video + 1x Store Visit Reel + 3x Stories	"Great prices and super service at the store Westgate's Birthday Carnival!"
Creator 3: Community / Lifestyle	Electron (Roodepoort)	TikTok / Instagram	1x Teaser Video + 1x Store Visit Reel + 3x Stories	"Checking out the best pricing at the store Electron's Birthday bash!"
Creator 4: Community / Lifestyle	Plaza (Roodepoort Plaza Centre)	TikTok / Instagram	1x Teaser Video + 1x Store Visit Reel + 3x Stories	"Come join the party! Live DJ, Spin & Win, and free giveaways at the store in Plaza."
Creator 5: Trader / Bulk Shopper	Westgate (Roodepoort)	TikTok / Instagram	1x Teaser Video + 1x Store Visit Reel + 3x Stories	"Stocking up my business with unbeatable wholesale deals at the store Westgate."

Exact Deliverable Breakdown for Platform Setup

1. Facebook

Deliverable 1: Video (Quantity: 1)

• Urgency: Specific Date (Event Day)

• Instructions: High-energy in-store video (30--60s) capturing live feedback, DJ/MC vibes, Spin & Win reactions, and shopper crowd energy.

Deliverable 2: Post (Quantity: 1)

• Urgency: Specific Date (Event Day)

• Instructions: Live photo post showing the store setup, birthday promo signage, and immediate call-to-action for shoppers to head down before store close.

2. Instagram

Deliverable 3: Reel (Quantity: 1)

• Urgency: Specific Date (Event Day)

• Instructions: Vertical video Reel (30--60s) taking followers through the live Birthday Carnival experience, highlighting actual shelf prices, and showing live shopper feedback/reactions.

Deliverable 4: Reel - Image / Carousel (Quantity: 1)

• Urgency: Specific Date (Event Day)

• Instructions: Multi-photo carousel Reel or static image post showcasing key birthday price tags, cashier efficiency, and store atmosphere.

3. TikTok

Deliverable 5: Live (Quantity: 1)

• Urgency: Specific Date (Event Day)

• Instructions: 10--15minute Live stream directly from the store floor during peak hours—interviewing shoppers, showing the Spin & Win wheel in action, and giving real-time feedback on the crowd energy.

Platform Selection Toggles Check

Under Target Your Campaign > Platforms, make sure you have the following checked:

Facebook: [x] Post, [x] Video

Instagram: [x] Reel, [x] Post

TikTok: [x] Live

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