bPOWERd Battery Rental Campaign [GAUTENG only]

1. About the Brand

bPOWERd is South Africa's first daily-rentable, battery-powered backup energy solution. Instead of buying an expensive generator or inverter, customers rent a portable lithium-ion battery from a participating bp convenience store, take it home to power their devices through loadshedding, and return it when they're done - with the option to swap for a freshly charged one.

Core positioning: "Clean and reliable energy for everyone" - accessible, flexible, no big upfront cost.

2. The Product

Two rentable battery sizes, both lithium-ion:

How it works (4 steps):

1. Sign up in-store (bring 2 forms of ID)

2. Choose your battery size and rental duration

3. Pay and take it home

4. Return to the same store - or swap for a charged one

Not for: microwaves, blenders, portable heaters, hair dryers (too power-hungry).

Currently available at 10 live bp store locations across Gauteng (e.g. Dobsonville, Ebony Park, Evaton North, Goodwill, Katlehong, Mahube Valley, Meyer, Modderfontein, Rabie Ridge, Tshepiso), with more (Ramotse, Tsakane) coming soon.

3. Ideal Creator Profile

We’re looking for township based influencers in the following categories:

• Salons - hairdressers and beauty salon owners who need uninterrupted power for tools like clippers, straighteners, and dryers during their working day

• Barbers - similar power-dependency angle; a strong, relatable "keep the business running" story

• Community activists - local voices with credibility and reach who can speak to how accessible, affordable power impacts their community

• Tech people - creators covering gadgets, WFH setups, or productivity, who can speak to specs, charge times, and device compatibility credibly

• Households - families, renters, and everyday South Africans who can show the product in a relatable home context (kids, dinner, homework, downtime)

You must live in or near one of the following locations:

• Dobsonville,

• Ebony Park,

• Evaton North,

• Goodwill,

• Katlehong,

• Mahube Valley,

• Meyer,

• Modderfontein,

• Rabie Ridge,

• Tshepiso

4. Campaign Objective

Drive awareness and trial of bPOWERd as a practical, low-commitment answer to loadshedding - positioning it as smarter than buying a generator/inverter outright, especially for renters, students, and households who need power "as and when," not permanently.

5. Key Messages

• No upfront cost, no maintenance - rent by the day instead of spending thousands on a generator or inverter setup.

• Always ready - batteries arrive fully charged; no fuel, no fumes, no noise.

• Fits real life - small enough to power a laptop and Wi-Fi through a work-from-home day; large enough to keep a small fridge running overnight.

• Convenient access - available at your local bp store, alongside your regular shopping.

• Clean energy - a quieter, safer alternative to petrol/diesel generators.

6. Suggested Content Angles

• "A day in the life" during loadshedding - film your stage 4/6 schedule and show the battery powering your WFH setup, Wi-Fi, and lights uninterrupted.

• Unboxing/first rental experience - walk followers through the in-store sign-up and rental process end to end.

• I can still work - Focus on how the battery can still allow you to work or allow your business to run when electricity is off

• Small battery vs large battery test - side-by-side demo of what each size can realistically power in your home.

• Family/safety angle - quiet, fume-free power at home compared to a petrol generator, especially with kids around.

• Get electricity with me - Go to the store, get the battery, go to your business (or home) and power what you need to keep working.

7. Deliverables (customise per creator tier/agreement)

• 1x TikTok (30–60 sec) showing the rental process and battery in use

• Caption to include: which devices you powered, and how long the charge lasted for you

8. Must-Include / Compliance

• Do not demonstrate the battery powering microwaves, heaters, hair dryers, or other high-draw appliances - factually incorrect and could mislead followers

• Reference only the rental price points and specs above; confirm current pricing/locations with the brand before publishing, as these may change

• Link to https://bpowerd.com/za in bio/swipe-up where the platform allows

9. Tone & Style

Warm, practical, real - not overly polished "ad" energy. This is a relatable, budget-conscious solution to a daily electricity frustration (loadshedding), so content should feel like a genuine recommendation from a friend, not a corporate pitch.

10. Suggested Hashtags

#bPOWERd #LoadSheddingSolutions #PowerOnJoburg #CleanEnergy #LoadSheddingHacks #SouthAfrica