Afrisell Educational Videos
Brand
Afrisell Mobile is a South African SIM card distribution company that supplies SIM cards to dealers and RICA agents across South Africa.
Afrisell partners with leading mobile networks, including Vodacom, MTN, Telkom and Cell C, giving dealers and RICA agents access to SIM card stock through the Afrisell Portal.
Afrisell was created to make it easier for agents and dealers to order SIM card stock, manage their orders and grow their businesses. Through the Afrisell Portal, agents can conveniently access available SIM card offerings, place orders and manage their stock.
Afrisell also provides opportunities for agents to earn rewards and incentives by participating in qualifying activities such as RICA, activating and selling SIM cards, and meeting promotional requirements.
The brand is positioned as a trusted SIM card distribution partner that helps agents and dealers access stock conveniently while creating opportunities to grow their income.
Brand message:
Afrisell — Your Trusted SIM Partner.
The tone of the brand is approachable, energetic, trustworthy, convenient and entrepreneurial.
Objective:
To create authentic, lifestyle-style UGC videos that show real people using Afrisell and the Afrisell Portal to:
Order SIM card stock
Access SIM card offerings from leading networks
Manage their stock conveniently
Understand the earning opportunities available to qualifying agents
Show how Afrisell can support agents and dealers in growing their businesses
The content should make becoming an Afrisell agent/dealer and using the portal feel simple, convenient and worthwhile.
Type of campaign:
The videos will be used exclusively on Afrisell's Instagram, Facebook and TikTok pages, as well as for Afrisell's digital marketing.
Creators do not need to post the videos on their own social media platforms.
Content Requirements:
1–5 videos per influencer/creator
Each video should be 15–30 seconds
Natural, authentic and lifestyle-focused
The creator should speak naturally rather than sounding like they are reading an advertisement
Clear audio and good lighting
Show the creator using their phone where appropriate, particularly when demonstrating the Afrisell Portal. Content should have a strong opening/hook within the first few seconds.
Include a clear call-to-action where appropriate
Examples could include:
“Looking for a simple way to grow your SIM card business? Afrisell has got you covered.”
“Running your SIM card business just got easier. I can order my stock straight from the Afrisell Portal.”
“Woza to Afrisell and see how you can grow your business and earn more.
Deliverables:
Videos must be supplied in a format suitable for use across Instagram, Facebook and TikTok.
Posting Requirements
The content will be used exclusively by Afrisell on its own social media and digital marketing platforms.
Script (Please use the following script)
Earn up to R52 per starter when you RICA and Activate a Vodacom SIM.
🎥 Hook (0–3 seconds)
Looking for an extra income?
Whether you're a student, entrepreneur, shop owner, or salesperson, Afrisell gives you the opportunity to earn when you connect a real customer!
🎥 Body (4–20 seconds)
Earn more money with Afrisell Mobile.
It's simple.
It's rewarding.
And it all starts by registering on the Afrisell Portal at www.afrisell.co.za.
Here's how you earn:
SCash 1 – When your customer spends R20 or more in Month 0, you earn R15.
SCash 2 – When your customer spends R20 or more in Month 1, you earn R17.
To qualify for SCash 2, make sure you're registered or logged in to the Afrisell Portal and have had at least one starter pack order processed within the last two months
If your customer's first recharge is R99 or more within the first month, you earn an extra R10.
SCash 3 – When your customer spends R20 or more in Month 2, you earn another R10.
🎥 Ending (20–30 seconds)
The more SIMs you activate, the more you earn.