SA's Influencer Marketing Platform
Trusted Voices Promoting Your Brand.
Connect with influencers across popular social platforms and rent space on their profiles to reach millions instantly.
The State of Influencer Marketing (2025) *
Effective
85%
85% of marketers believe influencer marketing to be an effective form of marketing.
Substantial
1/4
1/4 of marketers intend to spend more than 40% of their entire marketing budget on influencer campaigns.
Increasing
R524 million
The Influencer Marketing Industry is set to grow to approximately R714 million by the end of 2028.
Three steps to get started
Sign up
Get started with South Africa's Influencer Marketplace.
Create a campaign
Create a campaign spec and select the categories of influencers you'd like to invite. Once submitted, influencers will apply to be part of your campaign.
Select Influencers
Choose influencers that resonate with your values and target audience. Access detailed information to make informed decisions.
Authentic, Trusted Voices
Leverage the credibility of influencers who are trusted by their followers.
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Enhanced Brand Trust
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High Engagement Rates
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Elevate Social Proof
Pricing
Find the perfect fit for your brand or agency and start building better influencer campaigns today.
R900 / month
For brands and agencies sourcing engaging content for paid ads, websites, and social media.
UGC
UGC campaign creation
Creator discovery & shortlisting
2 seats
UGC content usage rights
Secure payments & contracts
Content delivery & approvals
1 hour of platform assistance
Get Started
Additional charges: 5% commission on creator spend.
R4 500 / month
Smaller teams testing influencer and UGC campaigns.
UGC Influencer Posts
3 active campaigns per month
20 active creators per month
2 seats
Influencer discovery & shortlisting
Basic performance reporting
Social listening
2 hours of platform assistance
Get Started
Additional charges: 5% commission on influencer spend.
R8 500 / month
Active agencies and brands running influencer campaigns regularly.
UGC Influencer Posts
8 active campaigns per month
50 active creators per month
4 seats
Influencer discovery & shortlisting
Advanced performance reporting
Social listening
5 hours of platform assistance
Get Started
Additional charges: 3.75% commission on influencer spend.
R15 000 / month
Medium to large agencies and brands managing high campaign volume.
UGC Influencer Posts
Unlimited campaigns per month
Unlimited active creators per month
Unlimited seats
Influencer discovery & shortlisting
Advanced performance reporting
Social listening
Whitelabel / client-facing mode
10 hours of platform assistance
SLA & roadmap input
Get Started
Additional charges: 2.5% commission on influencer spend.
* Lit is a self-service platform. Each plan includes a limited amount of platform assistance. Additional help requires an upgrade or paid overages.
* An active creator is a creator with an accepted offer or deliverable in the current month.
Need direction?
Control the entire process yourself or let one of our experienced influencer marketers guide you.
Influencer Posts
Create influencer campaigns and hire influencers to post content about your product or service.
UGC
Hire content creators to create content for your social channels and ads.
Product Exchange
Send products to influencers in exchange for content.
Why South African brands and agencies choose Lit
Got Questions?
Frequently Asked questions
1. What types of influencers are available on the platform?
We have a wide variety of influencers across many different categories and platforms. We have an amazing filtering system that you may use to find influencers by platform, category, cost, location and size.
2. How do we manage and approve content before it goes live?
Before a post is put live by the influencer they seek approval from you first. The entire creative process is handled via a messaging system, or via your dedicated account manager.
3. How do you calculate influencer ROI?
We suggest using UTM tags and URL shorteners on all links used by influencers. This will allow you to track your ROI in Google Analytics or any other analytics tool you may be using.
4. How does the platform ensure compliance with advertising regulations?
We go through each post created by influencers and verify all is in order. We also insist that all sponsored posts include a #sponsored tag for transparency and keeping in line with various platform guidelines.
5. Is there a dedicated account manager or support team for our campaigns?
Yes. When you choose a "Managed Campaign" you will be in touch with a dedicated account manager for your campaign. This requires minimal effort from your side.
6. What resources are available to help us optimize our campaigns?
We have a host of examples for you to browse before deciding on a creative direction for your campaign.
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