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Audience Insights for TikTok Accounts

Please follow this guide to upload your TikTok analytics screenshots.

💡Upload TikTok Analytics screenshots to unlock higher-paying campaigns and personalised brand matching.

REQUIRED #

You do NOT need to send everything from Analytics – only these four screens:


🟢 Screenshot 1a: Overview → Key Metrics + Traffic Source #

Path: #

Profile → ☰ Menu → Creator tools → Analytics → Overview → Select 60 days

Capture the screen showing:

Must include: #

  • Post views
  • Profile views
  • Likes
  • Comments
  • Shares
  • Traffic source section:
    • For You %
    • Search %
    • Personal profile %
    • Following %

📌 Make sure Traffic source is visible in the same screenshot or immediately below.


🟢 Screenshot 1b: Overview → Search Queries #

From the same Overview tab, scroll down to:

“Search queries” #

Capture:

  • Top search terms
  • Percentages next to each term

This tells us what your audience is actively searching for.

Example screenshot:


🟢 Screenshot 2: Viewers #

Path: #

Analytics → Viewers → Select 60 days

Capture:

Must include: #

  • Total viewers
  • New viewers
  • Gender breakdown (Male / Female)

Example screenshot:


🟢 Screenshot 3: Followers #

Path: #

Analytics → Followers → Select 60 days

Capture:

Must include: #

  • Total followers (all time)
  • Net followers (60 days)
  • Gender breakdown
  • Most active times (hours)

Make sure the peak active hour is visible.

Example screenshot:


🚫 Please do NOT send #

You do NOT need:

  • Top posts
  • Daily graphs
  • Individual video stats
  • Inspiration tab
  • Content tab

Only the 3 screenshots above.


📤 Upload Instructions #

Upload all screenshots together in one submission on Lit.

If you cannot take full-page screenshots, you can take multiple screenshots of the same section and upload them.


⚠️ Common mistakes to avoid #

  • Forgetting to select 60 days
  • Cropping out traffic source
  • Missing gender data
  • Sending desktop screenshots
  • Blurry images

Why we ask for this #

These screenshots allow us to:

✅ Calculate your Audience Quality Score
✅ Understand audience interests
✅ Match you to better-paying campaigns
✅ Improve brand fit accuracy

Your data is used only for campaign matching inside Lit.

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Updated on February 23, 2026

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Table of Contents
  • REQUIRED
    • 🟢 Screenshot 1a: Overview → Key Metrics + Traffic Source
      • Path:
      • Must include:
    • 🟢 Screenshot 1b: Overview → Search Queries
      • “Search queries”
    • 🟢 Screenshot 2: Viewers
      • Path:
      • Must include:
    • 🟢 Screenshot 3: Followers
      • Path:
      • Must include:
  • 🚫 Please do NOT send
  • 📤 Upload Instructions
  • ⚠️ Common mistakes to avoid
  • Why we ask for this
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