Skip to content
Lit Documentation

Learn more about Lit.africa

  • ← Back to Lit
Menu
  • ← Back to Lit

Overview

3
  • Welcome to Lit
  • How it works
  • Traveller’s Guide to the Lit-verse

Getting Started

4
  • Creating an account
  • Edit your profile
  • Notifications
  • Security

Influencers

17
  • Platforms
    • Introduction to Platforms
    • How to create a platform
    • Engagement metrics
    • Influencer Pricing & UGC Pricing Strategies
    • Audience Insights for Instagram Accounts
    • Audience Insights for TikTok Accounts
  • Order Management
    • Understanding the order process
    • Communicating with advertisers during an order
    • Finalizing and completing an order
  • Wallet
    • Manage your wallet
    • Withdrawing earnings (Getting Paid!)
    • Understanding revenue share
    • Revenue statistics explained
    • Become an affiliate
  • Analytics
    • Introduction to Analytics
  • Audience Insights
    • Audience Insights for Instagram Accounts
    • Audience Insights for TikTok Accounts

Advertisers

10
  • Portfolio
    • Manage your portfolio
    • Linking portfolio to your order
  • Ordering Process
    • Ordering a space/campaign
    • Communicating during an order
    • Reviewing and finalizing orders
  • Billing
    • Linking a billing account
    • Invoicing and payment schedules
    • Managing recurring charges
    • Disputes and refunds
  • Established Metrics
    • Introduction to Established Metrics

Shared

9
  • General
    • Content Licensing Options
    • Why was my offer declined?
    • Understanding Influence
  • Messages
    • Using messaging system
    • Reporting and addressing issues
  • Ratings
    • How to rate a collaboration
    • Understanding how ratings impact future interactions
    • Disputing or addressing negative ratings
  • Orders
    • Understanding the status of an order

Policies & Updates

4
  • Privacy Policy & Terms of Use
  • Content Policy
  • Suspension Policy
  • Platform Updates

Training

4
  • Basic overview of Lit
  • Influencers
    • Basic overview of Lit
    • Campaigns
      • Campaign Invitations
      • Being Accepted into a Campaign
  • Home
  • Documentation
  • Influencers
  • Audience Insights
  • Audience Insights for Instagram Accounts

Audience Insights for Instagram Accounts

Please follow this guide to upload your Instagram analytics screenshots.

πŸ’‘ Uploading your Instagram analytics helps unlock higher-paying campaigns, better brand matches, and improves your visibility in Lit search results.


REQUIRED #

You do NOT need to upload everything from Insights β€” only these three sections, with a few specific requirements.

All screenshots must be set to Last 60 days.


🟒 Screenshot 1: Views #

Path #

Profile β†’ ☰ Menu β†’ Professional dashboard β†’ Insights β†’ Views β†’ Select Last 60 days

Capture the screen showing:

Must include:

  • Total Views
  • Followers vs Non-followers %
  • Accounts reached
  • Profile visits
  • External link taps

πŸ“Œ Make sure all of these are visible in the same screenshot or by scrolling slightly.

Example Screenshot:


🟒 Screenshot 2: Interactions (IMPORTANT – must be REELS) #

Path #

Insights β†’ Interactions β†’ Select Last 60 days

Then:

πŸ‘‰ Tap REELS (not Posts)

Capture:

Must include:

  • Total Interactions
  • Followers vs Non-followers %
  • Likes (from Reels)

⚠️ You MUST select β€œREELS”.
Do not submit Posts interactions β€” brands care about Reel performance.

Example screenshot:


🟒 Screenshot 3a + 3b: Followers (TWO screenshots required) #

Path #

Insights β†’ Followers β†’ Select Last 60 days

You must send TWO screenshots from this section:


Screenshot 3a – Cities #

Capture:

  • Growth graph
  • Top locations β†’ Towns / Cities
  • Age ranges
  • Gender breakdown
  • Most active times (hours)

Make sure peak active hours are visible.

Example screenshot:


Screenshot 3b – Countries #

From the same Followers screen:

Tap Countries

Capture:

  • Country breakdown (percentages visible)

Example screenshot:

Both Cities and Countries are required.


🚫 Please do NOT send #

You do NOT need:

  • Individual post stats
  • Content tab
  • Inspiration tab
  • Daily graphs

Only the screenshots listed above.


πŸ“€ Upload Instructions #

Upload all screenshots together in one submission on Lit.

If your phone can’t capture everything in one image, you may upload multiple screenshots of the same section.

Just make sure nothing important is cropped out.


⚠️ Common mistakes to avoid #

  • Forgetting to select Last 60 days
  • Submitting Posts instead of Reels in Interactions
  • Missing Cities or Countries
  • Cropping out follower vs non-follower percentages
  • Blurry screenshots
  • Sending desktop screenshots

These will delay verification.


Why we ask for this #

These screenshots allow Lit to:

βœ… Calculate your Audience Quality Score
βœ… Calculate your Creator Trust Score
βœ… Understand your audience demographics
βœ… Measure discovery vs follower reach
βœ… Match you to better-paying campaigns
βœ… Improve brand fit accuracy

Creators who keep analytics updated are prioritised in searches and campaigns.

Creators who don’t may be temporarily deprioritised.

Your data is used only for campaign matching inside Lit.

influencers
Was this page helpful?
Still stuck? How can we help?

How can we help?

Updated on February 23, 2026

Powered by BetterDocs

Table of Contents
  • REQUIRED
  • 🟒 Screenshot 1: Views
    • Path
  • 🟒 Screenshot 2: Interactions (IMPORTANT – must be REELS)
    • Path
  • 🟒 Screenshot 3a + 3b: Followers (TWO screenshots required)
    • Path
    • Screenshot 3a – Cities
    • Screenshot 3b – Countries
  • 🚫 Please do NOT send
  • πŸ“€ Upload Instructions
  • ⚠️ Common mistakes to avoid
  • Why we ask for this
Lit Documentation

Learn more about Lit.africa

  • Explore
  • Travel Guide
  • Getting Started
  • Advertisers
  • Influencers
  • Shared
  • Get in Touch
  • ← Back to Lit

All rights reserved