{"id":94,"date":"2023-09-08T09:17:45","date_gmt":"2023-09-08T09:17:45","guid":{"rendered":"https:\/\/lit.so\/documentation\/?post_type=docs&p=94"},"modified":"2023-09-11T12:18:05","modified_gmt":"2023-09-11T12:18:05","slug":"introduction-to-established-metrics","status":"publish","type":"docs","link":"https:\/\/lit.africa\/documentation\/doc\/established-metrics\/introduction-to-established-metrics\/","title":{"rendered":"Introduction to Established Metrics"},"content":{"rendered":"\n

In the ever-evolving world of influencer marketing, data-driven decision-making is indispensable. We’ve introduced a system named Established Metrics<\/strong> to empower advertisers with precise insights and ensure transparency in understanding the genuine impact of an influencer collaboration.<\/p>\n\n\n\n

What are Established Metrics?<\/h2>\n\n\n\n

A few days post the completion of an order, as an advertiser, you will be prompted to participate in a feedback process. This involves completing a concise survey which requires you to detail:<\/p>\n\n\n\n

    \n
  1. Traffic Generation<\/strong>: Quantify the amount of traffic the collaboration steered towards your brand, product, or service.<\/li>\n\n\n\n
  2. Lead\/Conversion Tracking<\/strong>: Indicate the number of leads or conversions that stemmed from this particular collaboration.<\/li>\n<\/ol>\n\n\n\n

    Why It Matters<\/h2>\n\n\n\n

    This feedback doesn’t just disappear into the ether. Instead, we utilize this data to:<\/p>\n\n\n\n

      \n
    1. Aggregated Insights<\/strong>: The data from your survey, combined with feedback from other advertisers, is collated and made accessible on the influencer’s profile. This aggregated data paints a clearer picture of the influencer’s track record, in real-world terms, not just follower counts or likes.<\/li>\n\n\n\n
    2. Lit Score<\/strong>: Going a step further, each influencer is assigned a ‘Lit Score’ based on the feedback. This handy engagement score becomes a quick reference, showing how an influencer fares in comparison to others on the platform.<\/li>\n<\/ol>\n\n\n\n

      Deep Diving with the Insights Package<\/h2>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      While all advertisers are encouraged to contribute to the Established Metrics by filling out the survey, delving deep into the data is a privilege we’ve reserved for those with the Insights Package add-on. This package unlocks:<\/p>\n\n\n\n

        \n
      1. Unique Insights View<\/strong>: Dive deeper into the aggregated data from other advertisers’ surveys on an influencer’s profile, giving you a richer perspective before initiating a collaboration.<\/li>\n\n\n\n
      2. Comparative Analysis<\/strong>: Understand how an influencer’s engagement and conversion metrics compare to the broader community, ensuring you make informed decisions.<\/li>\n<\/ol>\n\n\n\n

        In essence, the Established Metrics system isn’t just a feedback tool; it’s a testament to our commitment to transparency, data-driven decisions, and fostering genuine, productive influencer collaborations.<\/p>\n","protected":false},"excerpt":{"rendered":"

        In the ever-evolving world of influencer marketing, data-driven decision-making is indispensable. We’ve introduced a system named Established Metrics to empower advertisers with precise insights and ensure transparency in understanding the genuine impact of an influencer collaboration. What are Established Metrics? A few days post the completion of an order, as an advertiser, you will be […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[23],"doc_tag":[],"class_list":["post-94","docs","type-docs","status-publish","hentry","doc_category-established-metrics"],"_links":{"self":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":3,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/94\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/94\/revisions\/318"}],"wp:attachment":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/doc_category?post=94"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/doc_tag?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}