{"id":517,"date":"2026-02-23T13:05:49","date_gmt":"2026-02-23T13:05:49","guid":{"rendered":"https:\/\/lit.africa\/documentation\/?post_type=docs&p=517"},"modified":"2026-02-23T13:08:31","modified_gmt":"2026-02-23T13:08:31","slug":"audience-insights-for-instagram-accounts","status":"publish","type":"docs","link":"https:\/\/lit.africa\/documentation\/doc\/audience-insights\/audience-insights-for-instagram-accounts\/","title":{"rendered":"Audience Insights for Instagram Accounts"},"content":{"rendered":"\n

Please follow this guide to upload your Instagram analytics screenshots.<\/p>\n\n\n\n

\ud83d\udca1 Uploading your Instagram analytics helps unlock higher-paying campaigns<\/strong>, better brand matches<\/strong>, and improves your visibility in Lit search results.<\/p>\n\n\n\n

\n\n\n\n

REQUIRED<\/h2>\n\n\n\n

You do NOT<\/strong> need to upload everything from Insights \u2014 only these three sections<\/strong>, with a few specific requirements.<\/p>\n\n\n\n

All screenshots must be set to Last 60 days<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

\ud83d\udfe2 Screenshot 1: Views<\/h2>\n\n\n\n

Path<\/h3>\n\n\n\n

Profile \u2192 \u2630 Menu \u2192 Professional dashboard \u2192 Insights \u2192 Views \u2192 Select Last 60 days<\/strong><\/p>\n\n\n\n

Capture the screen showing:<\/p>\n\n\n\n

Must include:<\/p>\n\n\n\n

    \n
  • Total Views<\/li>\n\n\n\n
  • Followers vs Non-followers %<\/li>\n\n\n\n
  • Accounts reached<\/li>\n\n\n\n
  • Profile visits<\/li>\n\n\n\n
  • External link taps<\/li>\n<\/ul>\n\n\n\n

    \ud83d\udccc Make sure all of these are visible in the same screenshot or by scrolling slightly.<\/p>\n\n\n\n

    Example Screenshot:<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    \ud83d\udfe2 Screenshot 2: Interactions (IMPORTANT \u2013 must be REELS)<\/h2>\n\n\n\n

    Path<\/h3>\n\n\n\n

    Insights \u2192 Interactions \u2192 Select Last 60 days<\/strong><\/p>\n\n\n\n

    Then:<\/p>\n\n\n\n

    \ud83d\udc49 Tap REELS<\/strong> (not Posts)<\/p>\n\n\n\n

    Capture:<\/p>\n\n\n\n

    Must include:<\/p>\n\n\n\n

      \n
    • Total Interactions<\/li>\n\n\n\n
    • Followers vs Non-followers %<\/li>\n\n\n\n
    • Likes (from Reels)<\/li>\n<\/ul>\n\n\n\n

      \u26a0\ufe0f You MUST select \u201cREELS\u201d.<\/strong>
      Do not submit Posts interactions \u2014 brands care about Reel performance.<\/p>\n\n\n\n

      Example screenshot:<\/strong><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n
      \n\n\n\n

      \ud83d\udfe2 Screenshot 3a + 3b: Followers (TWO screenshots required)<\/h2>\n\n\n\n

      Path<\/h3>\n\n\n\n

      Insights \u2192 Followers \u2192 Select Last 60 days<\/strong><\/p>\n\n\n\n

      You must send TWO screenshots from this section:<\/strong><\/p>\n\n\n\n

      \n\n\n\n

      Screenshot 3a \u2013 Cities<\/h3>\n\n\n\n

      Capture:<\/p>\n\n\n\n

        \n
      • Growth graph<\/li>\n\n\n\n
      • Top locations \u2192 Towns \/ Cities<\/strong><\/li>\n\n\n\n
      • Age ranges<\/li>\n\n\n\n
      • Gender breakdown<\/li>\n\n\n\n
      • Most active times (hours)<\/li>\n<\/ul>\n\n\n\n

        Make sure peak active hours are visible.<\/p>\n\n\n\n

        Example screenshot:<\/strong><\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n
        \n\n\n\n

        Screenshot 3b \u2013 Countries<\/h3>\n\n\n\n

        From the same Followers screen:<\/p>\n\n\n\n

        Tap Countries<\/strong><\/p>\n\n\n\n

        Capture:<\/p>\n\n\n\n

          \n
        • Country breakdown (percentages visible)<\/li>\n<\/ul>\n\n\n\n

          Example screenshot:<\/strong><\/p>\n\n\n\n

          \"\"<\/figure>\n\n\n\n

          Both Cities and<\/strong> Countries are required.<\/p>\n\n\n\n

          <\/p>\n\n\n\n

          \n\n\n\n

          \ud83d\udeab Please do NOT send<\/h2>\n\n\n\n

          You do NOT need:<\/p>\n\n\n\n

            \n
          • Individual post stats<\/li>\n\n\n\n
          • Content tab<\/li>\n\n\n\n
          • Inspiration tab<\/li>\n\n\n\n
          • Daily graphs<\/li>\n<\/ul>\n\n\n\n

            Only the screenshots listed above.<\/p>\n\n\n\n

            \n\n\n\n

            \ud83d\udce4 Upload Instructions<\/h2>\n\n\n\n

            Upload all screenshots together in one submission on Lit.<\/p>\n\n\n\n

            If your phone can\u2019t capture everything in one image, you may upload multiple screenshots of the same section.<\/p>\n\n\n\n

            Just make sure nothing important is cropped out.<\/p>\n\n\n\n

            \n\n\n\n

            \u26a0\ufe0f Common mistakes to avoid<\/h2>\n\n\n\n
              \n
            • Forgetting to select Last 60 days<\/strong><\/li>\n\n\n\n
            • Submitting Posts instead of Reels<\/strong> in Interactions<\/li>\n\n\n\n
            • Missing Cities or Countries<\/li>\n\n\n\n
            • Cropping out follower vs non-follower percentages<\/li>\n\n\n\n
            • Blurry screenshots<\/li>\n\n\n\n
            • Sending desktop screenshots<\/li>\n<\/ul>\n\n\n\n

              These will delay verification.<\/p>\n\n\n\n

              \n\n\n\n

              Why we ask for this<\/h2>\n\n\n\n

              These screenshots allow Lit to:<\/p>\n\n\n\n

              \u2705 Calculate your Audience Quality Score
              \u2705 Calculate your Creator Trust Score
              \u2705 Understand your audience demographics
              \u2705 Measure discovery vs follower reach
              \u2705 Match you to better-paying campaigns
              \u2705 Improve brand fit accuracy<\/p>\n\n\n\n

              Creators who keep analytics updated are prioritised in searches and campaigns.<\/p>\n\n\n\n

              Creators who don\u2019t may be temporarily deprioritised.<\/p>\n\n\n\n

              Your data is used only for campaign matching inside Lit.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Please follow this guide to upload your Instagram analytics screenshots. \ud83d\udca1 Uploading your Instagram analytics helps unlock higher-paying campaigns, better brand matches, and improves your visibility in Lit search results. REQUIRED You do NOT need to upload everything from Insights \u2014 only these three sections, with a few specific requirements. All screenshots must be set […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[36,13],"doc_tag":[6],"class_list":["post-517","docs","type-docs","status-publish","hentry","doc_category-audience-insights","doc_category-platforms-spaces","doc_tag-influencers"],"_links":{"self":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":1,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/517\/revisions"}],"predecessor-version":[{"id":522,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/517\/revisions\/522"}],"wp:attachment":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/doc_category?post=517"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/doc_tag?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}