{"id":509,"date":"2026-02-23T09:31:09","date_gmt":"2026-02-23T09:31:09","guid":{"rendered":"https:\/\/lit.africa\/documentation\/?post_type=docs&#038;p=509"},"modified":"2026-02-23T13:08:25","modified_gmt":"2026-02-23T13:08:25","slug":"audience-insights-for-tiktok-accounts","status":"publish","type":"docs","link":"https:\/\/lit.africa\/documentation\/doc\/audience-insights\/audience-insights-for-tiktok-accounts\/","title":{"rendered":"Audience Insights for TikTok Accounts"},"content":{"rendered":"\n<p>Please follow this guide to upload your TikTok analytics screenshots.<\/p>\n\n\n\n<p>\ud83d\udca1Upload TikTok Analytics screenshots to unlock higher-paying campaigns and personalised brand matching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">REQUIRED<\/h2>\n\n\n\n<p>You do <strong>NOT<\/strong> need to send everything from Analytics &#8211; only these four screens:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udfe2 Screenshot 1a: Overview \u2192 Key Metrics + Traffic Source<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Path:<\/h4>\n\n\n\n<p>Profile \u2192 \u2630 Menu \u2192 Creator tools \u2192 Analytics \u2192 Overview \u2192 Select <strong>60 days<\/strong><\/p>\n\n\n\n<p>Capture the screen showing:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Must include:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post views<\/li>\n\n\n\n<li>Profile views<\/li>\n\n\n\n<li>Likes<\/li>\n\n\n\n<li>Comments<\/li>\n\n\n\n<li>Shares<\/li>\n\n\n\n<li>Traffic source section:\n<ul class=\"wp-block-list\">\n<li>For You %<\/li>\n\n\n\n<li>Search %<\/li>\n\n\n\n<li>Personal profile %<\/li>\n\n\n\n<li>Following %<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc Make sure <strong>Traffic source is visible in the same screenshot or immediately below.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udfe2 Screenshot 1b: Overview \u2192 Search Queries<\/h3>\n\n\n\n<p>From the same Overview tab, scroll down to:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u201cSearch queries\u201d<\/h4>\n\n\n\n<p>Capture:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top search terms<\/li>\n\n\n\n<li>Percentages next to each term<\/li>\n<\/ul>\n\n\n\n<p>This tells us what your audience is actively searching for.<\/p>\n\n\n\n<p><strong>Example screenshot:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"251\" height=\"1024\" src=\"https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot1-251x1024.jpg\" alt=\"\" class=\"wp-image-512\" srcset=\"https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot1-251x1024.jpg 251w, https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot1.jpg 377w\" sizes=\"auto, (max-width: 251px) 100vw, 251px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udfe2 Screenshot 2: Viewers<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Path:<\/h4>\n\n\n\n<p>Analytics \u2192 Viewers \u2192 Select <strong>60 days<\/strong><\/p>\n\n\n\n<p>Capture:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Must include:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total viewers<\/li>\n\n\n\n<li>New viewers<\/li>\n\n\n\n<li>Gender breakdown (Male \/ Female)<\/li>\n<\/ul>\n\n\n\n<p><strong>Example screenshot:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"1024\" src=\"https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot2-296x1024.jpg\" alt=\"\" class=\"wp-image-513\" srcset=\"https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot2-296x1024.jpg 296w, https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot2-87x300.jpg 87w, https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot2.jpg 444w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udfe2 Screenshot 3: Followers<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Path:<\/h4>\n\n\n\n<p>Analytics \u2192 Followers \u2192 Select <strong>60 days<\/strong><\/p>\n\n\n\n<p>Capture:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Must include:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total followers (all time)<\/li>\n\n\n\n<li>Net followers (60 days)<\/li>\n\n\n\n<li>Gender breakdown<\/li>\n\n\n\n<li>Most active times (hours)<\/li>\n<\/ul>\n\n\n\n<p>Make sure <strong>the peak active hour is visible.<\/strong><\/p>\n\n\n\n<p><strong>Example screenshot:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"1024\" src=\"https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot3-259x1024.jpg\" alt=\"\" class=\"wp-image-514\" srcset=\"https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot3-259x1024.jpg 259w, https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot3-76x300.jpg 76w, https:\/\/lit.africa\/documentation\/wp-content\/uploads\/2026\/02\/tiktok-screenshot3.jpg 389w\" sizes=\"auto, (max-width: 259px) 100vw, 259px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udeab Please do NOT send<\/h2>\n\n\n\n<p>You do NOT need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top posts<\/li>\n\n\n\n<li>Daily graphs<\/li>\n\n\n\n<li>Individual video stats<\/li>\n\n\n\n<li>Inspiration tab<\/li>\n\n\n\n<li>Content tab<\/li>\n<\/ul>\n\n\n\n<p>Only the 3 screenshots above.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udce4 Upload Instructions<\/h2>\n\n\n\n<p>Upload all screenshots together in one submission on Lit.<\/p>\n\n\n\n<p>If you cannot take full-page screenshots, you can take multiple screenshots of the same section and upload them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u26a0\ufe0f Common mistakes to avoid<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forgetting to select <strong>60 days<\/strong><\/li>\n\n\n\n<li>Cropping out traffic source<\/li>\n\n\n\n<li>Missing gender data<\/li>\n\n\n\n<li>Sending desktop screenshots<\/li>\n\n\n\n<li>Blurry images<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why we ask for this<\/h2>\n\n\n\n<p>These screenshots allow us to:<\/p>\n\n\n\n<p>\u2705 Calculate your Audience Quality Score<br>\u2705 Understand audience interests<br>\u2705 Match you to better-paying campaigns<br>\u2705 Improve brand fit accuracy<\/p>\n\n\n\n<p>Your data is used only for campaign matching inside Lit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please follow this guide to upload your TikTok analytics screenshots. \ud83d\udca1Upload TikTok Analytics screenshots to unlock higher-paying campaigns and personalised brand matching. REQUIRED You do NOT need to send everything from Analytics &#8211; only these four screens: \ud83d\udfe2 Screenshot 1a: Overview \u2192 Key Metrics + Traffic Source Path: Profile \u2192 \u2630 Menu \u2192 Creator tools [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[36,13],"doc_tag":[6],"class_list":["post-509","docs","type-docs","status-publish","hentry","doc_category-audience-insights","doc_category-platforms-spaces","doc_tag-influencers"],"_links":{"self":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":3,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/509\/revisions"}],"predecessor-version":[{"id":516,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/docs\/509\/revisions\/516"}],"wp:attachment":[{"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/doc_category?post=509"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/lit.africa\/documentation\/wp-json\/wp\/v2\/doc_tag?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}