{"id":121,"date":"2023-08-25T12:34:18","date_gmt":"2023-08-25T10:34:18","guid":{"rendered":"https:\/\/lit.so\/blog\/?p=121"},"modified":"2024-08-29T16:21:22","modified_gmt":"2024-08-29T14:21:22","slug":"the-pros-and-cons-of-paying-influencers-for-sponsored-posts","status":"publish","type":"post","link":"https:\/\/lit.africa\/blog\/news\/the-pros-and-cons-of-paying-influencers-for-sponsored-posts\/","title":{"rendered":"The Pros and Cons of Sponsored Influencer Posts"},"content":{"rendered":"\n

At first glance, the internet can seem like a whirlwind of chaos. We see advertisements when we awake, we dream about them when we sleep, we even see those small clues of Product Placement In Movies<\/a>!\u00a0<\/p>\n\n\n\n

Let’s use an example. For all the Transformers fans out there (ourselves included) – We’d like to highlight the iconic scene where Bumblebee has his own screen time with the Chevy.<\/p>\n\n\n\n

You guessed it, our favorite character is a walking advertisement for the Chevrolet Camaro<\/a>. <\/p>\n\n\n

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But what does this have to do with using influencers to advertise your brand? <\/p>\n\n\n\n

For starters, think of the target audience. Many people watch their favorite influencers for hours on end. They enjoy the content these influencers produce. Many people watch these influencers for one of three key reasons<\/a>: <\/p>\n\n\n\n

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  1. They can relate to the influencers .<\/li>\n\n\n\n
  2. They like their personalities.<\/li>\n\n\n\n
  3. They admire their work.<\/li>\n<\/ol>\n\n\n\n

    Influencers are like their own walking marketing boards. They use themselves as an advertising space for brands or even their own products. This is because, like movies, their videos are there for enjoyment to their followers. <\/p>\n\n\n\n

    How about we get into the hidden corners of using influencers for your brand? Let\u2019s get the bad news out of the way first, shall we?<\/p>\n\n\n\n

    Cons: The bad news<\/h2>\n\n\n\n

    Interrupted viewing<\/h3>\n\n\n\n

    When was the last time you enjoyed watching an ad or reading a product review? If you are currently thinking about that time you watched controversial ads for fun, that\u2019s not what I am talking about and you know it! <\/p>\n\n\n\n

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    Studies have shown that many people dislike advertisements<\/a> due to them interfering with the experience of the video. At times, they may also appear repetitive and too authentic for the situation. <\/p>\n\n\n\n

    Consider the time you searched, could I possibly be expecting a baby? Or, what strategies can I adopt to steer lactose-infused food at a wedding? Now your search history is filled with triggers for marketing and in the middle of your youtube video binge, an ad pops up for pregnancy tests. Maybe even diarrhea medication. If you ask me, it could definitely ruin my whole experience of the video. <\/p>\n\n\n\n

    Unpredictability <\/h3>\n\n\n\n

    Influencers are also very unpredictable. In 2023, Try Guys<\/a> was a popular influencer before being canceled due to an unpredicted personal drama being made public. The same thing happened to Rachel Hollis, Shane Dawson<\/a>, and to Tana Mongeau<\/a>\u2026 starting to see a pattern? <\/p>\n\n\n\n

    Many influencers may start out original, but because they are watched 24\/7, they often have huge mental health struggles related to their rise in fame. This is because unlike celebrities, they make a living on peoples opinions about them. This can affect your brand, as they essentially become the face of what you\u2019re trying to sell. What they stand for reflects your ideals and your brand as a whole. <\/p>\n\n\n\n

    So, if an influencer has a change of heart, your customers may too. <\/p>\n\n\n\n

    Costly<\/h3>\n\n\n\n

    The other con is the fact that they are expensive. You practically have to pay an arm and a leg to get the coverage they have. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Check out these findings<\/a>: <\/p>\n\n\n\n

    YouTube influencer pricing<\/h4>\n\n\n\n