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Using Influencer Marketing as Social Proof: A Guide

September 2, 2024 by Lit.africa Team

The principle of social proof states: “The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini What is Social Proof? People say that we tend to do what others do. For the most part, it’s true.  As people, we all have a natural … Read more

Categories News Tags influencer marketing, social proof, target marketing Leave a comment
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