Influencer marketing in South Africa is no longer nice-to-have. Budgets are shifting toward creators because they can drive reach, trust, and sales, especially on TikTok and Instagram. But if you cannot prove ROI (or at least incremental impact), influencer spend becomes vulnerable in the next budgeting cycle. This guide gives you a practical measurement framework, … Read more
Influencer marketing has become a core element of many brands’ social‑media strategies. A survey by Sprout Social found that 81 % of U.S. social marketers consider influencer marketing an essential part of their strategy. At the same time, most marketers track engagement metrics like likes, comments and shares to secure internal buy‑in for campaigns. While these numbers … Read more
The principle of social proof states: “The greater the number of people who find any idea correct, the more the idea will be correct.” — Robert B. Cialdini What is Social Proof? People say that we tend to do what others do. For the most part, it’s true. As people, we all have a natural … Read more
In this blog post, we’ll be exploring the ins and outs of influencer marketing and comparing it to traditional advertising. We will find out which one is the ultimate game-changer for your brand. Whether you’re a small business owner or a marketing aficionado, it’s crucial to understand the power of these two strategies and how … Read more
In this article, we’re breaking down the 3 foundations of influencer marketing that will boost your success. We’ll walk you through setting clear goals, finding the perfect influencers, and understanding that all-important return on investment (ROI). Get ready, get set, and let’s go! What is “Influencer Marketing”? To put it simply, influencer marketing is when … Read more
We understand that familiarizing yourself with influencer marketing can be more than a little overwhelming. For those of us that are more comfortable with data analytics and evaluating figures, we’ve compiled a list of metrics and KPIs. For all the newbies out there – these are terms for “how to reach goals”. If you’re new … Read more
It’s no surprise that influencer marketing is becoming more and more popular. Studies have found that people are more likely to try new things and to buy the products that people they admire are using. And so – influencer marketing became a strategy. As more companies incorporate influencer marketing into their brand strategy and campaigns, … Read more
In recent years, social media has taken the world by storm with marketing tactics. Covid-19 forced many businesses to digitize their businesses to stay afloat. Many people found new ways to socially interact with one another during lockdown. Instead of businesses seeing the threat of COVID, they found opportunities to find new creative ways to … Read more
What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term “influencer” doesn’t necessarily mean the person’s a celebrity. An influencer can be small, or less known, but have a much more significant impact on the brand image or reach. These influencers are known as Micro … Read more
You don’t have to be a marketing mogul to see how influencers have taken the industry by storm. From the famous dog Jiffpom with 10.2 million followers, to Brené Brown with 4.9 million followers, the influencer market is diverse and full of opportunities! We know that it can be overwhelming to find these influencers, and … Read more
