How to Measure the ROI of Influencer Campaigns in SA (2026 playbook)
Influencer marketing in South Africa is no longer nice-to-have. Budgets are shifting toward creators because they can drive reach, trust, and sales, especially on TikTok and Instagram. But if you cannot prove ROI (or at least incremental impact), influencer spend becomes vulnerable in the next budgeting cycle. This guide gives you a practical measurement framework, … Read more