In recent years, social media has taken the world by storm with marketing tactics. Covid-19 forced many businesses to digitize their businesses to stay afloat. Many people found new ways to socially interact with one another during lockdown. Instead of businesses seeing the threat of COVID, they found opportunities to find new creative ways to … Read more
Influencers today have changed the landscape of social media for the better. They have crafted a space where both brands and influencers alike can become better examples to the people they represent. From crafting inspirational content to generating a safe space to interact with the community, these influencers are the forerunners of the South African … Read more
Have you ever wondered how that Instagram star you’re following has a big say in your favorite brand? Well, you are not alone! And it’s not just any brand – we’re talking about those that are striving to save the planet. These influencers are also called eco warriors, eco influencers, or even “green-fluencers”. In this … Read more
What is “Influencer Marketing”? Influencer marketing involves the use of influencers to promote a brand or product. However, the term “influencer” doesn’t necessarily mean the person’s a celebrity. An influencer can be small, or less known, but have a much more significant impact on the brand image or reach. These influencers are known as Micro … Read more
Picture this. Fresh breeze across your face, a cool summer day with birds chirping, strangers smiling and children laughing. You are on a walk past a beautiful park where you see an influencer filming themselves advertising a brand you don’t recognize. You have nowhere to be, so you decide to watch. As your mind contemplates, … Read more
You don’t have to be a marketing mogul to see how influencers have taken the industry by storm. From the famous dog Jiffpom with 10.2 million followers, to Brené Brown with 4.9 million followers, the influencer market is diverse and full of opportunities! We know that it can be overwhelming to find these influencers, and … Read more
At first glance, the internet can seem like a whirlwind of chaos. We see advertisements when we awake, we dream about them when we sleep, we even see those small clues of Product Placement In Movies! Let’s use an example. For all the Transformers fans out there (ourselves included) – We’d like to highlight the … Read more
What is Influencer marketing? Influencer marketing is a strategy that can help brands reach their target audience in an authentic and engaging way. Influencer marketing allows marketers to promote a product or service and establish engagement with the viewers through the connection and fame of an influencer. Influencer marketing is one of the top-rated marketing … Read more
As never-seen-before tactics become popular in today’s marketing landscape, there’s something else lurking in the background that can make or break success. We’re talking about transparency. Whether you’re a firm believer in the power of AI and use it streamline your content production or are looking at influencer marketing to your strategy, transparency has to … Read more
Influencer marketing is the future of all marketing campaigns. With the rise of social media use and recognition, it makes it the perfect tool and strategy. Brands from all around the world are able to reach more people and a much larger target audience. The marketing industry has experienced one of the biggest transformations over … Read more
