{
    "name": "South African Influencer Marketing Index Q3 2026",
    "publisher": "Lit.africa",
    "source": "https://lit.africa/benchmark-reports/state-of-marketing-2026-Q3",
    "data_as_at": "2026-10-22",
    "citation": "Lit.africa, South African Influencer Marketing Index Q3 2026 (data as at 22 October 2026), https://lit.africa/benchmark-reports/state-of-marketing-2026-Q3",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "license_name": "CC BY 4.0",
    "notes": "Typical values are 35% trimmed means. Engagement rate = interactions / views. Prices in ZAR per post. Figures based on fewer than 20 creators are omitted.",
    "figures": [
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Market",
            "metric_key": "creators",
            "metric": "Registered creators",
            "value": 24900,
            "unit": "count"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Market",
            "metric_key": "coverage",
            "metric": "Creators with demographic data",
            "value": 67.4899999999999948840923025272786617279052734375,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Market",
            "metric_key": "age_18_24",
            "metric": "Creators aged 18-24",
            "value": 55.56000000000000227373675443232059478759765625,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Market",
            "metric_key": "female",
            "metric": "Female creators",
            "value": 84.75,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Market",
            "metric_key": "gauteng",
            "metric": "Creators in Gauteng",
            "value": 46.06000000000000227373675443232059478759765625,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Market",
            "metric_key": "income_below_10k",
            "metric": "Earning below R10,000 a month",
            "value": 51.340000000000003410605131648480892181396484375,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Engagement",
            "metric_key": "engagement_tiktok",
            "metric": "TikTok engagement rate (per view)",
            "value": 12.1199999999999992184029906638897955417633056640625,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Engagement",
            "metric_key": "engagement_instagram",
            "metric": "Instagram Reels engagement rate (per view)",
            "value": 4.07000000000000028421709430404007434844970703125,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Engagement",
            "metric_key": "engagement_facebook",
            "metric": "Facebook engagement rate (per view)",
            "value": 8.78999999999999914734871708787977695465087890625,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Engagement",
            "metric_key": "engagement_youtube",
            "metric": "YouTube engagement rate (per view)",
            "value": 6.29999999999999982236431605997495353221893310546875,
            "unit": "%"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Cost per engagement (asking rate)",
            "metric_key": "cpe_nano",
            "metric": "Nano cost per engagement",
            "value": 21.949999999999999289457264239899814128875732421875,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Cost per engagement (asking rate)",
            "metric_key": "cpe_micro",
            "metric": "Micro cost per engagement",
            "value": 5.80999999999999960920149533194489777088165283203125,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Cost per engagement (asking rate)",
            "metric_key": "cpe_mid",
            "metric": "Mid cost per engagement",
            "value": 1.5300000000000000266453525910037569701671600341796875,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Cost per engagement (asking rate)",
            "metric_key": "cpe_macro",
            "metric": "Macro cost per engagement",
            "value": 0.64000000000000001332267629550187848508358001708984375,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical asking rate per post",
            "metric_key": "price_tiktok_reel_micro",
            "metric": "Micro creator: TikTok Reel",
            "value": 852.1100000000000136424205265939235687255859375,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical asking rate per post",
            "metric_key": "price_tiktok_reel_mid",
            "metric": "Mid creator: TikTok Reel",
            "value": 1849.09999999999990905052982270717620849609375,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical asking rate per post",
            "metric_key": "price_instagram_reel_micro",
            "metric": "Micro creator: Instagram Reel",
            "value": 1285.720000000000027284841053187847137451171875,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical asking rate per post",
            "metric_key": "price_instagram_reel_mid",
            "metric": "Mid creator: Instagram Reel",
            "value": 3164.73000000000001818989403545856475830078125,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical asking rate per post",
            "metric_key": "price_instagram_post_micro",
            "metric": "Micro creator: Instagram Post",
            "value": 929.009999999999990905052982270717620849609375,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical asking rate per post",
            "metric_key": "price_instagram_post_mid",
            "metric": "Mid creator: Instagram Post",
            "value": 2283.98000000000001818989403545856475830078125,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical paid rate per piece",
            "metric_key": "paid_instagram_reel_micro",
            "metric": "Micro creator: Instagram Reel",
            "value": 1372.859999999999899955582804977893829345703125,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical paid rate per piece",
            "metric_key": "paid_tiktok_reel_micro",
            "metric": "Micro creator: TikTok Reel",
            "value": 706.25,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical paid rate per piece",
            "metric_key": "paid_tiktok_reel_mid",
            "metric": "Mid creator: TikTok Reel",
            "value": 3030,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical paid rate per piece",
            "metric_key": "paid_ugc_short_30s_60s_all",
            "metric": "UGC Short (30s - 60s)",
            "value": 1081.55999999999994543031789362430572509765625,
            "unit": "ZAR"
        },
        {
            "edition": "Q3 2026",
            "data_as_at": "2026-10-22",
            "group": "Typical paid rate per piece",
            "metric_key": "paid_vs_ask",
            "metric": "Paid rate as a share of the creator's asking rate",
            "value": 100,
            "unit": "%"
        }
    ]
}